Chairman’s Message

With the pandemic changing the way we work and interact and how businesses engage their customers, the digitalisation that has been integral to our transformation these past years has allowed us to adapt and pivot seamlessly to the new normal.

Active Fire has come a long way, and yet it feels that we are just beginning.

As the captain of the ship, I am thrilled to share our strategic direction and future aspirations with you, as we embark on the next exciting phase of our journey and continue the Active Fire story.

Over the past three decades, our journey has been one of constant innovation, growth, and a relentless pursuit of excellence in the fire protection landscape.

Our motivation has always been to not only lead but redefine the standards of fire safety and protection for Singapore, our neighbouring Southeast Asian region, and soon, across the globe.

Embracing DfMA for Future-Ready Solutions

At the heart of our evolution is the adoption and integration of Design for Manufacture and Assembly (DfMA) principles into every thought, design and production aspect of our operations.

DfMA represents the tangible outcomes and deliverables of our digital transformation and innovation journey, enabling us with smarter, more efficient, and sustainable fire safety solutions.

By streamlining our design and manufacturing processes, we can enhance the quality, efficacy, and scalability of our solutions.

This approach allows us to deliver high-performance fire protection systems that are faster, cheaper and safer to deploy, and are also environmentally friendly, setting new sustainability benchmarks in the industry.

From Singapore to the World

Looking beyond our established presence in Singapore and Southeast Asia, we are setting our sights on expanding Active Fire’s reach to the rest of Asia, and the world.

We are driven by an unwavering commitment to safeguard lives and assets globally, leveraging our proven track record of excellence and innovation across an illustrious portfolio of world-class and one-of-its-kind turnkey projects for some of the biggest brands and corporations in the world.

Our international expansion strategy is underpinned by a deep understanding of diverse market needs and a dedication to adapting our solutions to meet these challenges head-on, ensuring that Active Fire becomes a globally recognised name in fire protection.

A Modularity-driven Future

Looking ahead, Active Fire will increasingly shift its focus towards enhancing our production capabilities and developing modular products and solutions.

This strategic pivot reflects our intent to keep pace with the evolving demands of the fire protection industry, and also to lead the charge towards more adaptable, efficient, and sustainable fire safety system implementations.

With a modularity-driven production capability, Active Fire will be able to offer asset and project owners flexible, highly configurable and ready-to-install solutions that can be quickly customised to fit a wide range of commercial and industrial applications, ensuring faster deployment and superior protection, while the same time lowering total cost of ownership and increasing asset value.

In conclusion, our journey ahead is filled with opportunities to innovate, expand, and lead.

I firmly believe, that with a strong foundation built on decades of expertise and a clear vision for the future, Active Fire is poised for the next stage of growth, and ready to redefine fire safety and protection on a global scale.

We remain steadfast and committed to excellence, innovation, and, most importantly, the safety and well-being of communities worldwide.

We can’t wait to see where the future takes us, and we eagerly invite you to join us on this amazing ride.

Let’s look forward to tomorrow’s fire safety and protection, reimagined.

Yours sincerely,

Dominic Ang Pau Leng

Chairman of the Board
Chief Executive Officer
President of Fire Protection Association Singapore
Master of Business Administration